Product design · conversion · accessibility
LaserBurnAI Homepage & Pricing Redesign
A full conversion and accessibility pass on a live SaaS homepage and pricing section: 49 contrast failures to zero, every stale claim removed, one colour system with meaning.
- Status
- Completed September 2026
- Period
- September 2026
- Role
- Audit, design, implementation
01 — Problem
The problem
The homepage had grown by accretion. Section order followed build order rather than the visitor's decision path, five sections used red eyebrows at 3.7:1 contrast, a performance claim on the page was invented, and eight landing pages quoted prices that no longer existed.
02 — Build
What I built
- A written audit first, then the fix: sections reordered around the buyer's questions, a colour system where each colour means one thing (membership, compatible/free, section labels), and a pricing card that promotes the plan the business wants sold.
- Every contrast failure resolved, reduced-motion respected across all animations, the fabricated speed claim removed, and the stale price claims corrected across the landing-page template.
- A membership card showing real savings percentages, and a focus ring that passes on the brand's dark background.
03 — Decisions
The decisions that mattered
Anyone can list a stack. These are the calls that changed the outcome.
Red as wallpaper stops meaning anything
The brand red was on every eyebrow. Reserving it for one job, the membership, made it a signal again.
Remove claims you cannot back
A "1.2s" speed number had no measurement behind it. It was deleted rather than defended.
Mobile gallery at two columns
The single-column gallery on mobile was the longest scroll on the page for the least information. Two columns halved it.
04 — Result
Result
contrast failures on the homepage
contrast failures on the pricing section
stale price claims fixed across landing pages
05 — Next
What I'd do next
- Measure conversion before and after in GA4 once the change has a full month live.